NASIM UL HAQUE | ASSISTANT PROFESSOR OF MARKETING

I am an Assistant Professor of Marketing at the Lang Business School, University of Guelph. My research interests include digital marketing, consumer well-being, and marketing-finance interface.

Education

• Ph.D. in Marketing, University of Melbourne

• MBA, Saïd Business School, University of Oxford

• BBA in Finance & Marketing, University of Dhaka

Professional Experience

• 2026-: Assistant Professor, Lang Business School, University of Guelph

• 2023-2024: Associate Lecturer, University of Melbourne

• 2018: Internal Consultant, National Health Service (NHS)

• 2014-2017: Partner, Inspira Advisory & Consulting Limited

• 2012-2014: Territory Officer, British American Tobacco

Research Interests

• Digital Communications

• Innovation

• Customer Well-Being

• Behavioral economics

• Marketing-Finance Interface

Methods

• Transformer Models

• Natural Language Processing

• Machine Learning

• Econometrics

• Causal Inference

Contact Information

• Email: nasimul@uoguelph.ca

• Office: Macdonald Institute, University of Guelph